Friday, 6 September 2013

COMMUNICATIONS THEORY AND ADVERTISING


QUESTION 1
A simple definition of power is the ability to influence another. According to that definition power is ever present, even if diffuse. When it comes to being persuasive that power becomes focused around specific actions or understandings. One of the primary features of professional communication, from memos to ad campaigns, is to persuade the recipient of some understanding or necessary program of action. Given what you have learned from our readings, what have you learned about maximizing your persuasive communication abilities? How would you apply it to a real case?
Write a substantive response of at least 150 words that explores your answer. Provide evidence or examples. You may wish to refer to something you have read. If you do refer to something you have read, make sure you use a proper APA reference.
Once you have responded, please read the responses of your fellow students. Then reply in ways that explore in greater depth the issues each student raises.
150 words plus references
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